Optimizing your online store for “pants for men” requires a comprehensive keyword strategy that covers a wide range of customer search intentions. Here is a detailed list of SEO terms, categorized to help you target buyers at every stage of their journey.

👖 Core & High-Volume Keywords

These are the foundational terms most people use when starting their search. They are highly competitive but essential for visibility.

• men’s pants
• pants for men
• trousers for men
• men’s trousers
• mens clothing
• men’s bottoms
• men’s slacks

🎨 By Style & Type

These keywords target users who have a specific style in mind, indicating a more defined interest.

• Casual:
  • men’s casual pants
  • chinos / chino pants
  • khakis / khaki pants
  • cargo pants
  • corduroy pants / cords
  • 5-pocket pants
  • drawstring pants
  • linen pants
• Formal & Business:
  • dress pants
  • suit pants
  • tailored trousers
  • wool trousers
  • pleated pants
  • tuxedo pants
  • business casual pants
• Athletic & Leisure:
  • sweatpants
  • joggers
  • track pants
  • lounge pants
  • performance pants
  • athletic pants
• Work & Utility:
  • work pants
  • carpenter pants
  • utility pants
  • tactical pants
  • Dickies pants
  • Carhartt pants
• Jeans (a major category of its own):
  • men’s jeans
  • denim jeans
  • straight leg jeans
  • slim fit jeans
  • selvedge denim

📏 By Fit & Cut

Fit is a critical decision-making factor for customers. These keywords capture users looking for a specific silhouette.

• slim fit pants
• straight fit pants
• relaxed fit pants
• skinny fit pants
• tapered pants
• athletic fit pants
• classic fit pants
• bootcut pants
• high-waisted pants
• cropped pants
• ankle-length pants

🧵 By Material & Fabric

Target users looking for specific textures, functionalities, or seasonal appropriateness with these material-focused keywords.

• cotton pants
• wool trousers
• linen pants
• denim pants
• flannel pants
• twill pants
• leather pants
• polyester pants
• Performance Fabrics:
  • stretch pants
  • flex pants
  • moisture-wicking pants
  • quick-dry pants
  • wrinkle-resistant pants
  • performance chino

🌍 By Occasion & Use-Case (Long-Tail Keywords)

These longer, more specific phrases often have higher conversion rates as they capture users with a clear need.

• Work & Office:
  • best men’s pants for work
  • comfortable office pants for men
  • men’s dress pants for interviews
  • business casual trousers
• Travel:
  • men’s travel pants
  • lightweight travel pants
  • wrinkle-free travel pants
  • comfortable pants for flying
• Seasonal:
  • men’s summer pants
  • lightweight linen pants for summer
  • men’s winter pants
  • flannel-lined winter pants
• Activity-Specific:
  • men’s hiking pants
  • golf pants for men
  • pants for outdoor activities
• Comfort-Seeking:
  • most comfortable men’s pants
  • men’s stretch chino for comfort
  • soft cotton lounge pants

❓ Question-Based Keywords

Answering these questions in your blog, FAQ, or buying guides can attract valuable organic traffic.

• What is the difference between chinos and khakis?
• What pants to wear in the summer?
• How to find the right pant fit for men?
• What are the best pants for travel?
• What pants are in style for men in 2025?

By integrating these keywords across your product pages, category descriptions, blog posts, and marketing campaigns, you can significantly improve your visibility and attract more qualified customers.